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Menugram

One platform for every venue in Bulgaria.

A multi-tenant platform for restaurants, bars and hotels. Each venue gets its own branded site, QR menu, ordering, payments, kitchen screen and back office, all from a single deployment.

Menugram: One platform for every venue in Bulgaria.
Type
Own product · SaaS
Role
Co-founder · product & engineering
Year
Ongoing
Stack
React, Supabase, Stripe, Multi-tenant
In short
20+ venues and hotels live, 1 deployment for every brand, BG · EN bilingual by default

The problem

An independent venue juggles a website from one vendor, a PDF menu, a reservations app, a card terminal and a spreadsheet. Large chains run on one system; a tavern in Bansko does not. Menugram had to give a single venue the same tooling, under its own brand and set up in days.

What we built

  • Multi-tenant architecture: one codebase and deployment, with a separate brand, domain and data for every venue
  • Websites on the venue's own domain, with menus that Google and AI assistants can read
  • QR ordering and payment at the table, upsells and reservations
  • A kitchen display, staff roles and a back office that connects to the existing till
  • Guest profiles, loyalty and SMS campaigns
  • A hospitality module for reservations, reception and payments, with Booking.com and Airbnb sync and a Clock PMS+ integration

What came of it

  • More than 20 restaurants, bars, hotels and guest houses live in Sofia, Varna, Borovets, Koprivshtitsa and on the Black Sea coast
  • New venues are set up in days, not months
  • The same platform now serves hotels and guest houses as well as restaurants

This is relevant if you need a SaaS product, a booking or ordering system, online payments, or one platform that serves many brands.

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